Role-Play Scenarios — 9,259 Total
Source: /student/roleplay. Filtered by Skill × Context × Role × Level. Counts as of audit date.
By Skill (18 categories)
| Skill | Count | % of total |
|---|---|---|
| 💬 Communication | 3,154 | 34% |
| 💰 Negotiation | 894 | 10% |
| 🚀 Career | 514 | 6% |
| 🛡️ Safety | 599 | 6% |
| ⚖️ Ethics & Integrity | 433 | 5% |
| 🛡️ Boundaries | 341 | 4% |
| 💪 Resilience | 633 | 7% |
| + 11 more (Teamwork, Accountability, Interview, Freelancing, Sales, etc.) | ~2,691 | ~28% |
| TOTAL | 9,259 | 100% |
By Context (top 10)
| Context | Count |
|---|---|
| 💼 Business | 5,351 |
| 🏢 Workplace | 3,339 |
| 🌱 Daily Life | 1,375 |
| 🎯 Career | 1,306 |
| 💻 Digital & AI | 1,253 |
| 🏠 Home & Family | 951 |
| 🌍 General | 623 |
| 💰 Money | 448 |
| 🎓 Education | 323 |
| 🧘 Health | 216 |
By Role (top 10)
| Role | Count |
|---|---|
| 🏢 Professional | 3,951 |
| 👔 Manager | 2,026 |
| 🚀 Founder | 1,848 |
| 💼 Freelancer | 1,844 |
| 🧑🎓 Student | 1,469 |
| 🎯 Job Seeker | 751 |
| 📈 Salesperson | 234 |
| 👩🍳 Home Entrepreneur | 151 |
| + 16 more (Employee, Spouse, Adult child, Friend, Teacher, Marketer, Designer, Photographer, Trainer, Writer, etc.) | ~600+ |
By Level (3 categories)
| Level | Count |
|---|---|
| 🟢 Easy | ~3,000 |
| 🟡 Medium | ~4,500 |
| 🔴 Hard | ~1,750 |
Total: 9,259 confirmed. Distributed across 18 skills × 20 contexts × 24 roles × 3 levels. The full matrix is sparse — not every combination exists — but the breadth is real.
Decision Scenarios — 3,625 Total
Source: /student/scenarios. Multiple-choice, +15 XP for correct, +5 for trying.
By Skill (top 15)
| Skill | Count |
|---|---|
| 🏷️ Communication | 790 |
| 🏷️ Negotiation | 487 |
| 🏷️ Government communication | 290 |
| 🏷️ Boundaries | 273 |
| 🏷️ Financial literacy | 257 |
| 🏷️ Confidence | 242 |
| 🏷️ Pitching | 239 |
| 🏷️ Freelancing | 238 |
| 🏷️ Workplace communication | 220 |
| 🏷️ Persuasion | 214 |
| 🏷️ Assertiveness | 210 |
| 🏷️ Professionalism | 200 |
| 🏷️ Resilience | 188 |
| 🏷️ Selling | 152 |
| 🏷️ Pricing | 150 |
By Context (top 10)
| Context | Count |
|---|---|
| 💼 Business | 1,396 |
| 🎯 Career | 508 |
| 🌱 Daily Life | 416 |
| 💻 Digital & AI | 382 |
| 🏢 Workplace | 324 |
| 💰 Money | 287 |
| 📚 Foundation | 273 |
| 🏠 Home & Family | 165 |
| 🧘 Wellbeing | 50 |
| 🧘 Health | 34 |
By Level
| Level | Count |
|---|---|
| 🟢 Easy | 818 |
| 🟡 Medium | 1,707 |
| 🔴 Hard | 1,100 |
By Role (top 10)
| Role | Count |
|---|---|
| 🏢 Professional | 601 |
| 🚀 Founder | 574 |
| 💼 Freelancer | 383 |
| 👔 Manager | 250 |
| 🎯 Job Seeker | 165 |
| 🎭 Salesperson | 119 |
| 🧑🎓 Student | 94 |
| 👩🍳 Home Entrepreneur | 87 |
| 📣 Marketer | 38 |
| 🎭 Spouse | 34 |
Profession Packs — 73 Total
Source: /student/professions. Each pack is a focused career track with Pakistani-context scenarios.
Categories observed
- Business & Leadership (1): Startup Founder
- IT & Software (1): IT Product Sales
- Skilled Trades (1): Auto & Motorcycle Mechanic
- Local Business & Services (1): Retail & Kirana Shopkeeper
- Professional Careers (1): Lawyer
- Digital & Freelance (1): Graphic Designer
- Office & Operations (1): Front Office Pro
- More Professions (66): Video Editor, Virtual Assistant, Social Media Manager, Content Writer, Web Developer, Online Tutor, Customer Support Agent, and 60+ more
Total: 73 packs · 1,259 scenarios across all packs.
Notable example — "IT Product Sales" pack
"Maahir for IT Product Sales — boxes, licenses, and tenders. Win the Hafeez Center price war on warranty instead of discounts, survive a bank's 200-laptop PPRA tender, climb the OEM partner tiers, chase a Friday license renewal without scaremongering, defend your server spec against the nephew's spreadsheet, and own the RMA that vanished into courier limbo — 12 hand-written Pakistani-context scenarios plus 3 dedicated AI tools."
This is gold for sales training in Pakistan. Real characters, real situations, real Karachi locations (Hafeez Center, DHA, Gulberg).
Notable example — "Auto & Motorcycle Mechanic" pack
"Run the workshop floor with skill and backbone — comeback warranty complaints, Kabli-market counterfeit parts, neighbours' half-price estimates, and customers who want a full rebuild on an oil-change budget. 3 scenarios."
Only 3 scenarios, but each is a real Pakistani mechanic situation. "Kabli-market" = used/aftermarket. "Neighbours' half-price estimates" = the classic small-business undercutting pressure. This is a class apart from generic mechanics training.
Mastery Tracks — 31 Total
Source: /tracks. The 31 named tracks on the public training track page.
Sample of tracks (with module counts and program readiness)
| Track | Modules Live | Program Readiness |
|---|---|---|
| Social Media Mastery | 8 | 36% |
| Marketing Mastery | 15 | 68% |
| CEO & Business Leadership | 18 | 82% |
| Project Management | 7 | 32% |
| Operations & Administration | 8 | 36% |
| Finance & Accounting | 16 | 73% |
| Entrepreneurship | 8 | 36% |
| SDG & Development Practice | 7 | 32% |
| Community Impact & Digital Systems | n/a | n/a |
| Build Real Systems with AI | ~12 | n/a |
| Pakistan AI Economy | ~10 | n/a |
| Freelance Mastery | ~12 | n/a |
| HR Mastery | ~10 | n/a |
| Cybersecurity | ~12 | n/a |
| Supply Chain & Logistics | ~10 | n/a |
| Customer Success & Service | ~10 | n/a |
| Legal & Compliance | ~10 | n/a |
| Hospitality | ~10 | n/a |
| Healthcare Administration | ~10 | n/a |
| Teaching & Education | ~10 | n/a |
Total named tracks: 31. Some have explicit module counts; others inferred from /tracks page structure.
Maahir Works — Real Gigs (5 open at audit time)
| Project | Budget (PKR) | Duration | Client | Skills |
|---|---|---|---|---|
| Lahore Bakery website | 15,000 - 25,000 | 2 weeks | Model Town bakery | WordPress, Web Design, Content Upload |
| Karachi Clinic WhatsApp chatbot | 20,000 - 35,000 | 3 weeks | DHA clinic | No-Code, WhatsApp API, Google Sheets, Automation |
| Islamabad Boutique social media | 10,000 - 15,000 | 1 week | F-11 boutique | Content Creation, Canva, Social Media Scheduling |
| Peshawar Hardware inventory | 25,000 - 40,000 | 3 weeks | Hashtnagri bazaar | Google Sheets, Apps Script, Form Design, Training |
| Multan Textiles descriptions | 8,000 - 12,000 | 1 week | Exporter | English Writing, Product Copy Editing |
Total open budget: PKR 78,000 - 127,000 across 5 gigs. This is real money from real Pakistani businesses. This is the strongest proof point for any "skills → income" claim.
Public Pages — 26 Catalogued
| URL | Title (H1) | Size | Has CTA | SEO Notes |
|---|---|---|---|---|
| / | "We Don't Teach AI. We Develop People." | 5.9KB | Register / Try Demo | No H1 tag, vendor-y "Developed by S4S" |
| /why-maahir | "Why Maahir — Learn, Practice, Earn" | 10KB | Register | Strong positioning |
| /tracks | "Choose Your Training Track" | 19KB | Go to Dashboard | 31 tracks listed, 0 waitlisted everywhere |
| /curriculum | "Full Curriculum" | 29KB | Register | 144 modules across 16 tracks |
| /methodology | "The Maahir Method" | 9.5KB | Register | Six stages explained |
| /features | "AI Is the Enablement Layer" | 6KB | Try Demo | Under-developed |
| /special-needs | "AI Adapts to YOU" | 27KB | Register | Detailed disability coverage |
| /success | "🏆 Success Stories" | 12.7KB | Register | Likely templates, needs real stories |
| /about | (no h1) | 4.9KB | Login | 🔴 No H1, no team, no story |
| /ngo | "AI-Enabled Human Development" | 35KB | mailto:hello@maahir.io | 25+ donor categories, no partner logos |
| /empower | "Empower" | 9KB | Register | Women's economic empowerment |
| /tour | "Welcome to Maahir" | 2.6KB | Start Tour | Interactive but very short |
| /try-demo | "Try Maahir Free" | 1.9KB | Try without signup | Frictionless entry point |
| /demo | "Interactive Demo" | 8.3KB | Run demo | Richer than /try-demo |
| /faq | "Frequently Asked Questions" | 11.5KB | Register | Good content |
| /status | "🩺 System Status" | 0.8KB | Subscribe | Likely placeholder |
| /industries | "🏭 Industries" | 5.2KB | Register | Under-developed |
| /partners | "Maahir Partner Ecosystem" | 20.8KB | Become a partner | 100+ partners claimed |
| /ai-economy | "🧠 Pakistan AI Economy" | 2.8KB | Register | 7-pillar framework |
| /resources/library | "📚 Free Learning Library" | 6KB | Browse | Books + courses + resources |
| /jobs | "💼 Job Board" | 9.2KB | Post a job / Apply | No post-a-job form |
| /talent | "🌐 Talent Portal" | 9.3KB | Hire | Public browse, no messaging |
| /changelog | "What's New" | 136KB | (none) | Massive — strong trust signal |
| /transition | (no h1) | 7.5KB | Register | Career switchers |
| /sdg | "Free skills training, mapped to UN SDG" | 5.5KB | Register | SDG 4, 5, 8, 10, 17 |
| /roadmap | "🗺️ Product Roadmap" | 245KB | (none) | Massive — strongest trust signal |
Languages Inventory
17 total. Source: in-app language picker.
| Language | Script | Coverage |
|---|---|---|
| English | Latin | Primary — full content |
| اردو (Urdu) | Perso-Arabic | Full — Saba wellness coach specializes here |
| Roman Urdu | Latin | Full — used in role-plays |
| Punjabi (Shahmukhi) | Perso-Arabic | Full — Pakistan's largest spoken language |
| پښتو (Pashto) | Perso-Arabic | Full — KPK + FATA |
| Sindhi | Perso-Arabic | Full — Sindh province |
| Saraiki | Perso-Arabic | Full — South Punjab |
| بلوچی (Balochi) | Perso-Arabic | Full — Balochistan |
| ہندکو (Hindko) | Perso-Arabic | Full — Hazara / KPK |
| Kashmiri | Perso-Arabic | Full — AJK |
| Shina | Perso-Arabic | Full — Gilgit-Baltistan |
| Balti | Perso-Arabic | Full — GB (Skardu) |
| Burushaski | Perso-Arabic | Full — Hunza, Chitral |
| Wakhi | Perso-Arabic | Full — Wakhan corridor, GB |
| Khowar | Perso-Arabic | Full — Chitral |
| العربية (Arabic) | Perso-Arabic | Full — Middle East outreach |
| Auto (detect) | — | Auto-detects user input |
Note: The marketing site says "9 languages" but the app supports 17. Either the marketing copy is from when only 9 were supported, or it's referring to the original 9 (English + 8 Pakistani) and the additional 8 are bonus.
AI Agents Inventory
Source: dashboard mention of "Roshni and 16 specialist AI agents" + Saba language list.
| Agent | Role | Specialty |
|---|---|---|
| 🌟 Roshni | Main Tutor | General teaching, explanations, 9 languages |
| 🧠 Danish | Technical Expert | Tech / AI / data questions |
| 🌸 Saba | Wellness Coach | 9 languages: Urdu, English, Roman Urdu, Punjabi, Pashto, Sindhi, Saraiki, Balochi, Hindko |
| 16 specialist agents | Various | Career, wellness, creativity, accountability + others |
Assignment Inventory (23 Required)
Source: /student/assignments dropdown.
- 7-Day Weight-Loss Meal Plan with Visual Chart (Beginner, Jul 18, 2026)
- Daily Routine Planner with AI (Beginner, Jul 18)
- Design a Restaurant Menu Using [AI tool] (Intermediate)
- AI-Generated Mood Board Gallery (Beginner)
- Smart Travel Itinerary Planner (Beginner)
- Pitch Deck for a Startup Idea (Intermediate)
- Documented Family Recipe Book (Beginner)
- Tic-Tac-Toe Game with AI Logic (Intermediate)
- Prompt Engineering Showdown (Intermediate)
- AI-Powered Calculator App (Intermediate)
- Visual Proposal for a School Event (Beginner)
- Research Report on a Local Industry (Intermediate)
- Interactive Number Guessing Game (Beginner)
- Urdu AI Research: Pakistan's Tech Evolution (Intermediate)
- Urdu Poetry Analysis with Perplexity (Intermediate)
- Grok-Powered Urdu News Report Design (Advanced)
- Meta AI: Urdu Cultural Heritage Slide Deck (Beginner)
- Gemini-Enhanced Urdu Business Pitch Deck (Advanced)
- Travel Guide Page for a Pakistani City (Beginner, Jul 20)
- Pakistani History Quiz App (Intermediate)
- Interactive Pakistani Recipe Selector (Beginner)
- AI-Generated To-Do List Starter (Beginner)
- Mini Tic-Tac-Toe with AI Opponent (Intermediate)
Story Arcs Inventory (10+)
Source: /student/credentials "Series completed" section.
- 🤝 The Client Journey (0% complete)
- 🎯 The Interview Gauntlet (0%)
- 😤 The Angry Client (0%)
- 🛍️ Your First Sale (0%)
- 🚀 Founder's Journey (0%)
- 🏠 The Deposit Battle (landlord) (0%)
- 📈 The Raise (salary negotiation) (0%)
- 🎓 Campus to Career (0%)
- 🧑⚖️ AI Changemaker: The Lawyer (0%)
- 🍲 AI Changemaker: The Single Mother (0%)
Donor Categories (from /ngo)
Source: /ngo page, 25+ named donor categories. See Section 3 for full playbook.
Categories observed: JICA · EU + GIZ · World Bank · USAID + ADB + ILO · NAVTTC · BISP · FCDO / British Council · AKEPB / AKDN · PYMP · Vocational Institutes (TEVTA, PVTC, SSD) · KPK · Balochistan · GB · AJK · Special Needs (NOWPDP, KVTC, Special Olympics) · UNICEF · UN Women · GIZ / BMZ · EU · USAID · ADB · ILO · AKEPB · NOWPDP · KVTC · Special Olympics · Pakistan · TCF · SEF · PEF · ITA · Hunar Foundation · Zindagi Trust · Save the Children · Oxfam · Islamic Relief · CARE · SOS Children's Villages · Hashoo Foundation · Rupani Foundation · Malala Fund · GPE · Education Cannot Wait · Room to Read · KOICA · TIKA · IsDB · Australian DFAT · Konrad Adenauer · Friedrich Ebert Stiftung · AKES · AKRSP · AKF · AKU · FOCUS · WHO · UNHCR · Corporate CSR (Telcos, Banks, Tech)
How to Use This Content Audit
For SEO
Every profession pack, every track, every scenario type, every language is a potential landing page or blog post. The 73 profession packs alone = 73 potential keyword-targeted pages. The 9,259 role-plays could surface as 9,259+ SEO pages (with public previews). The 31 tracks = 31 deep pages. This is a 500+ page content site waiting to be unlocked.
For Donor Pitches
Use the counts in this audit as proof of capability: "9,259 role-plays in 17 languages across 18 skill areas." "73 profession packs with Pakistani-context scenarios." "31 mastery tracks." "10 story arcs." "5 real gigs on Maahir Works right now."
For Content Gap Analysis
Notice the imbalance:
- Communication role-plays (3,154) — 6x the average of other skills. Possibly over-invested.
- Wellbeing has only 174 scenarios. Likely under-invested given the /empower page promise.
- Health context has only 34 decision scenarios. Way under-built.
- Story Chains, Branching Stories, Timed Challenges, Reverse Roleplay — all "NEW" badges, all likely thinly populated.
- Auto & Motorcycle Mechanic has only 3 scenarios. So does Retail & Kirana Shopkeeper. Trades are massively under-built compared to the marketing claim of "+63 more" professions.